4 Really Good Loyalty Programs To Learn From
Whether a customer is
in need of roadside assistance or simply a cup of coffee, savvy and
time strapped customers are using loyalty programs to solve
Let's look at moms, after all there are
85.4 million moms according to the most recent Census
Bureau data. And moms have a spending power of
$2.1 trillion and influence 85% of all household purchases.
More important to your loyalty program, 81% of moms say
they’d buy and engage with stores more if they were to be rewarded
with loyalty points says
PunchTab’s 2013 Scoring Points With Mom report.
And, it looks like not only moms will be closely evaluating
their purchases. According to
10 Predictions For How Shopping Will Completely Change In The
Future, as the middle class shrinks and consumerism shifts
toward living with less, consumers will evaluate their purchases
Customers see the value in loyalty programs, however brands are
having to overcome substantial resistance. More and more purchasers
have come to realize countless loyalty programs are offered for the
purpose of storing valuable and private information with little or
confusing reward. As consumers continue to evaluate purchases,
loyalty programs will want to enhance their offering to meet
Knowing how to enhance your loyalty program to meet today's
customer is a win-win for your customers and you. Fret not, we're
here to help. We did some research to learn from the best.
1 In theFood and Beverage industry?
My Starbucks Reward program is a treat. Customers register a
Starbucks Card online or
download the mobile app. Members earn "Stars" as opposed
to points and earn 1 Star per purchase. Earned Stars are stored
within a member's profile and redeemed later for free refills,
drinks, food items and more. With a members first purchase after
registering, they earn 1 free drink on their birthday! Just knowing
the My Starbucks Rewards has already paid for itself is a generous
Take home: Be generous; yet cost effective.
2 In the Retail Trade industry?
Target's loyalty program is dynamic. Customers sign up for
as either a debit or credit card and start saving with the first
purchase. Once registered, members get 5% off every item, every
day; items like road trip supplies. Members also enjoy free
shipping and an extra 30 days for returns. Members can even stack
the REDcard 5% off with other deals. To make stacking deals easy,
if you're not into couponing just having Target's Cartwheel app
Take home: Allow for deal stacking; go deeper with existing
3 In the Hospitality industry?
Marriott's rewards program parallels their accommodating
nature. Marriott Rewards has been ranked #1 in Best Hotel Rewards
U.S. News. Marriott includes a number of hotels within their
rewards network as well as a variety of properties, national
coverage and other benefits. 18 Marriott brands are included within
the Marriott Rewards program including Ritz-Carlton, Courtyard,
Marriott, Renaissance and Residence Inn. Got a Chase Visa Marriott
Rewards credit card? You can even earn additional points. As hotel
stays, room upgrades, spa treatments, dining, flights, and
merchandise are earned patrons are reminded of Marriott's
Take home: Provide variety; cast a wider net.
4 In the Grocery Stores industry?
With a Safeway or Dominick's Fresh Values Card members earn 1
point for every dollar spent on groceries or pharmacy, or 2 points
for every dollar spent on qualifying gift cards. With 100 points
members get $0.10 off per gallon of gas and with 200 points members
get $0.20 off per gallon of gas at Safeway and Dominick's gas
stations, as well as most Mobil stations! Shopping at grocery
stores is a cost of living, as is purchasing gas. Safeway and
Dominick's has found a way to make the cost of living less costly
while reminding customers ''they get it.''
Take home: Find complementary offers; keep customers coming
Commonalities between successful loyalty programs center on
facilitating a relationship with customers. To do this, more and
more loyalty programs feature mobile access, ease of use, generous
rewards and customer centered benefits. Find out what you want
customers to hear about you, then say it with your loyalty
And, there it is. We're so glad you joined us on this road trip
across the land of loyalty programs. Did we miss something?
Do you have a favorite loyalty program not mentioned? Give us your
input; submit your thoughts and favorites.
Thanks for stopping by and sharing!
||A little about us. Here at Driven
Solutions we believe offering roadside assistance is a
generous, yet cost-effective reward to enhance almost any loyalty
program. Driven Solutions roadside assistance programs are
different in that coverage follows the member regardless of what
automobile they're in or where they're located.
reasons flexible solutions are the best solutions