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Does Mobile Matter to Insurance Policyholders

08.26.2014

Policy Holder Mobile

The short answer: you bet it does! There is tremendous opportunity for the insurance agents that fully embrace mobile technology. As mobile becomes the dominant mechanism for information and web access, insurers owe it to themselves to invest in this paradigm changing technology.  Mobile technology is radically changing how customers communicate, network, shop and transact business. 

Studies indicate that when companies add new mobile capabilities, customer interactions change accordingly. Insurance industry managers can track these behavioral changes through a range of metrics: call center interactions, spending patterns and electronic bill paying. To get a clear read on this behavior, it should be measured before and after the expansion of mobile capabilities. If a company only records the difference between mobile insurance users and non-mobile users, the information will not tell the whole story. 

Here are three opportunities your insurance agency can mine by increased adoption of mobile technology:

 

  1. Attracting the Do-It-Yourself Insurance Consumer

    Today’s younger insurance customer wants to buy auto insurance affordably and hassle-free. That means online, which more and more means on a mobile device. Make it easy. Make it seamless.
     
  2. Extending Business Services

    By investing in apps and tools that can be engaged on a smart phone or tablet, you can raise customer loyalty and improve customer satisfaction. If your agency doesn’t currently provide a seamless mobile app that lets policyholders make payments and track claims, you are way behind the curve.
     
  3. Thinking Outside the Box

    Many insurance agencies are offering their customers roadside assistance apps that let policyholders call a tow truck, send out their GPS coordinates and receive texts with arrival updates. Companies like Driven Solutions offer roadside assistance apps that you can white-label with your agency’s branding. Learn more. 

 

If you are interested in how Driven Solutions can expand your insurance agency’s mobile offering, contact us today. Just contact our business development team online or call us at 866.688.2520.

 

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