The short answer: you bet it does! There is tremendous
opportunity for the insurance agents that fully embrace mobile
technology. As mobile becomes the dominant mechanism for
information and web access, insurers owe it to themselves to invest
in this paradigm changing technology. Mobile technology is
radically changing how customers communicate, network, shop and
Studies indicate that when companies add new mobile
capabilities, customer interactions change accordingly. Insurance
industry managers can track these behavioral changes through a
range of metrics: call center interactions, spending patterns and
electronic bill paying. To get a clear read on this behavior, it
should be measured before and after the expansion of mobile
capabilities. If a company only records the difference between
mobile insurance users and non-mobile users, the information will
not tell the whole story.
Here are three opportunities your insurance agency can mine by
increased adoption of mobile technology:
- Attracting the Do-It-Yourself Insurance
Today’s younger insurance customer wants to buy auto insurance
affordably and hassle-free. That means online, which more and more
means on a mobile device. Make it easy. Make it seamless.
- Extending Business Services
By investing in apps and tools that can be engaged on a smart
phone or tablet, you can raise customer loyalty and improve
customer satisfaction. If your agency doesn’t currently provide a
seamless mobile app that lets policyholders make payments and track
claims, you are way behind the curve.
- Thinking Outside the Box
Many insurance agencies are offering their customers roadside
assistance apps that let policyholders call a tow truck, send out
their GPS coordinates and receive texts with arrival updates.
Companies like Driven Solutions offer roadside assistance apps that
you can white-label with your agency’s branding.
If you are interested in how Driven Solutions can expand your
insurance agency’s mobile offering, contact us today. Just contact
development team online or call us at